Click here to see the products may suitble to invest.
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The steps： （主要步骤：）
- Identify consumer market segments (college students? Professors? Citizens?) to determine the user’s human consumption habits. 【确定消费市场群体（大学生？教授？市民？），用以确定用户的人消费习惯。】
- Determine the group’s consumption level and willingness to consume, used to determine the product’s selling price range, generally speaking, one-third of the selling price is the profit, the profit can not be too low. 【确定该群体的消费水平和消费意愿，用以确定产品的售价范围，一般来说售价的三分之一是利润，利润不能太低。】
- Determine the consumption cycle of the product: how long it will take for our products to be used up in the hands of consumers. Generally speaking, the longer the consumption cycle, the longer the consumer hesitation time and need more advertising copy; consumption cycle of short products need to ensure that a certain amount of profit in order to quickly update the inventory, to ensure that the goods are new styles. 【确定产品的消耗周期：我们的产品在消费者手中会在多长时间内用完。一般来说，消耗周期越长的商品消费者犹豫的时间越长并且需要更多的广告文案；消耗周期短的产品则需要保证一定的利润以迅速更新库存，保证货物款式是新颖的。】
Summary: We are dealing with college students, who have a consumption level of about xxx and are willing to spend xxx on the night market. And we need products with short consumption cycle.
总结：我们面对的是大学生，他们的消费水平大概在xxx，愿意花费xxx在夜市上。并且我们需要消耗周期短的产品。
Consumption intentions of Thai university students【泰大学生消费意愿】
It would be useful to find an analytical report in the Thai literature on the consumer behaviour of university students in Phitsanulok Province, Thailand, which could be used to identify our products more precisely.
Here I will give my observations on China’s night market consumer market：
In China, using Guilin as an example, people are generally more willing to spend 50-75 baht on a product, when the price reaches 100 baht people will hesitate for a while, and when the price reaches 150 baht this will be highly risky. No matter what kind of product, no matter how cost-effective it is, in the night market, once the price is too high, people will hesitate. Because there is no guarantee for the goods in the night market, customers may never be able to contact the merchant again, and spending too much money is something for people to consider over and over again.
In addition, the night market in China also needs to consider the factor of having to compete with the internet. It is almost impossible to sell practical objects, such as kitchen cleaning rags, in China, because Taobao can sell them almost at factory prices. However, sales of items that have a commemorative value or create an ambience do not decrease. For example, fake roses and balloons with led lights are popular with many young Chinese couples.
Some possible product suggestions
*You can click the picture below the table to check the product on Taobao.
| Product | Cost（CNY） | Price（CNY） | Profit Margin | Duration of Use | recommend |
| Multi-coloured glow-stick | 0.239 | 1 | 4.18 | 1 Day | 5 |
| Bubble machine toys for kids | Couple Buy A lot | 20 | 40 | 2 | Couple months | 2 |
| Light Up Frog Balloon Toys | 2.5 | 10 | 5 | 3-5 Days | 4 |
| Chinese Lantern Made With Paper | 0.61 | 2 | 4 | Couple months | 4 |
| Lantern Mesh Jellyfish Light | 8 | 25 | 3 | Couple weeks | 2 |
| Water-absorbing and expanding into a big ball Crystal clay Soilless flower gardening | 0.38 | 1.5 | 5 | Couple weeks | 4 |
| Glow in the dark rabbit ears hair band headband | 1.8 | 15 | 5 | Couple months | 2 |
| Headdress Girl | 1.7 | 5 | 3 | Couple months | 3 |
| Firecracker toys (Need to spend time on product introductions) | 0.238 | 1.5 | 6 | Once | 3 |
Links below:
Express fees
*If not otherwise specified, both weight-based and volume-based pricing are considered. When the volume-based price (length * width * height / 6000) exceeds the weight-based price, the calculation is based on the volume-based price.
For instance,
If we have a shipment with a weight of 200 kg and dimensions of 120 cm (length) x 80 cm (width) x 60 cm (height), we calculate the volumetric weight as follows:
Volumetric Weight = (120 x 80 x 60) / 6000 = 576 kg
Since the volumetric weight (576 kg) exceeds the actual weight (200 kg), we would charge based on the volumetric weight for shipping.
| Brand | Service | Price per Kilogram (Weight/CNY/KG) | Delivery Time |
|---|---|---|---|
| 寄海外 | General Cargo, Shipped in Original Boxes | 12 CNY/KG | 6-10days |
| General Cargo, Loose Cargo Consolidation | 14 CNY/KG | 6-10days | |
| 巴士集运 | General Cargo, Loose Cargo Consolidation | 14 CNY/KG | 6-10days |
| 超级集运 | Sea Freight，Shipped in Original Boxes | 11 CNY/KG | 15-22days |
| Land Freight，Shipped in Original Boxes | 13 CNY/KG | 7-13days | |
| 战千里国际集运 | Sea Freight，Shipped in Original Boxes | 1-15KG： 18CNY/KG 15-50KG: 14CNY/KG 50-80KG: 13CNY/KG 80+KG: 10CNY/KG | 15-20days |
| Land Freight，Shipped in Original Boxes | 1-15KG： 21CNY/KG 15-50KG: 18CNY/KG 50-80KG: 17CNY/KG 80+KG: 14CNY/KG | 5-8days | |
| 尚为集运 | Sea Freight，Shipped in Original Boxes | First: 12CNY/kg, Additional: 8CNY/kg | 22-30days |
| Land Freight，Shipped in Original Boxes | 15 CNY/kg | 6-10days |
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